So you have gone through all your contacts, now what?
You have your own home business and you are the entire sales and marketing team called "me, myself and I" Everyone will want to get in, you were told. Right
You know that deep in your heart that this must work if the "American Dream" is going to come true for you . Quitting is not an option, and making it work is a top priority.
There is a solution but you must be willing to learn and diversify your business interests.
Veretekk is a company that takes care of 4 vital marketing functions 1. Internet marketing 2. Lead generation 3. Search engine optimization and 4. a second stream of income.
These are all marketing areas that any on line business needs to succeed.
I describe how this system can work for you in several specifically focused websites
http://www.internet-marketing-soho.com, http://www.leadsleads.net , http://www.seosoho.net and http://www.home-business.bz
I am also firmly convinced that having just one home business is just not good business
My particular interest is in health and wellness but that is a very small niche market.I recognized that so I diversified into more mainstream "business to business" service oriented businesses. This is a multi faceted strategy based on credible, respectable and "do-able" home business ideas that are working for the common man around this Planet .
What you see here is 7 months of refinement and over 10 years of experience in the home business arena. There is real value here. If you are determined to change your life for the better, this definitely is worthy of your time.
Colm Maher
1 905 372 9111 est
http://home-business.veretekk.com
Tuesday, September 2, 2008
Sunday, August 31, 2008
Home Business: The Promise and The Dream
A home based business is all about achieving the American Dream or The Promise of America. It is all about the realization that whatever negative circumstances you are in right now can be changed for the better. The right home based business gives you the vehicle (and money) you need to get from "out under your circumstances" so you too have a shot at achieving whatever the American Dream means to you. It can be done with sweat equity, part time and on the internet and it won't cost you much money.
Our home based business options presented here are all legitimate, respectable and do-able money -making businesses. Do as much research as you like, and at the end, I am sure you will agree with my assessment.While they all require a relatively small investment to get started, they are no where near what even the cheapest franchise would cost you. One, in fact, can be done for $10 per month. No we don'y have any for no money down. The fact that you can easily do it from home avoids the high start up of most traditional, conventional businesses: money for office/warehouse/workshop space and all the money required for overhead that comes with this space like electricity, heat, municipal taxes and telephone/internet connections.
The "Democratization of Wealth", a new term coined by Paul Zane Pilser, using the Home Bsed Business model is unfolding all around you and me. Technology has leveled the playing field so that we all can have our shot at sharing the wealth. In the early years of the 20 th century only the wealthy drove cars. Henry Ford caused an economic and social revolution by making cars for the common man. This global HomeBased Business Model does the same for business as Henry Ford did for the automobile. This Home Based Business is revolutionary because businesses including franchises are usually reserved for people with money.(lots of money) What if there was something the common hard working average Joe or Josephine could do without a heavy investment? There is.
Our home based business options presented here are all legitimate, respectable and do-able money -making businesses. Do as much research as you like, and at the end, I am sure you will agree with my assessment.While they all require a relatively small investment to get started, they are no where near what even the cheapest franchise would cost you. One, in fact, can be done for $10 per month. No we don'y have any for no money down. The fact that you can easily do it from home avoids the high start up of most traditional, conventional businesses: money for office/warehouse/workshop space and all the money required for overhead that comes with this space like electricity, heat, municipal taxes and telephone/internet connections.
The "Democratization of Wealth", a new term coined by Paul Zane Pilser, using the Home Bsed Business model is unfolding all around you and me. Technology has leveled the playing field so that we all can have our shot at sharing the wealth. In the early years of the 20 th century only the wealthy drove cars. Henry Ford caused an economic and social revolution by making cars for the common man. This global HomeBased Business Model does the same for business as Henry Ford did for the automobile. This Home Based Business is revolutionary because businesses including franchises are usually reserved for people with money.(lots of money) What if there was something the common hard working average Joe or Josephine could do without a heavy investment? There is.
Monday, August 25, 2008
Keywords are Key Words
On Google there are only 2 ways to make the first page: you either earn this right by doing everything right on your website to attract the search engine spiders or you pay for Google ads. The former is a lot more work but it is also a lot cheaper. It helps a lot if you a website design program that analyses your website for keyword density, headings etc as you go. But even if you have a great website, you are left the the problem of marketing this website. This is where a company called Veretekk can really help you out. Originally started as an internet marketing company for small business, it promises big results even for experienced seo consultants. If you want to get exposure/traffic/ranking, then consider using Veretekk. The key to using Veretekk is your user name. If you go to my Veretekk home page http://seosoho.veretekk.com , you will immediately hear instructions re the username being a keyword. This part of the process is critical because everything you do later depends on this keyword. Best to call me so I can explain in more detail. For a test drive though, you can pick your best shot(after you decide on the right keyword you can create another silver system in Veretekk), sign up for free Silver system, then configure this system using the Affiliate Portal. If you do this, you will see keywords figure prominently in the "Configuration section" .They also are important in your Title tag, and your Meta tags, as well as your Description section. All these sections relate directly to your Veretekk user name which should be the keyword that best describes your business. At the same time you should not be too general or too specific. Read my last blog about the importance of Word Tracker. If your keyword it too general, you may have a ton of competition which means it will take a long time to get to the front page of Google. Once you get there, the results can be worthwhile.If you are patient and keeping doing the work required without seeing immediate results, then that's ok. If you want a quicker fix, chose a keyword more specific to your business without being too specific. If you are very specific, you will get to the top in Google with Veretekk very quickly. Problem is you won't have a lot of traffic because people may not search for you using your keywords. So its a balancing act and trial and error. It's been said that using Veretekk is like drilling for oil. You will hit some dry holes especially at first but you will always be focusing on finding the gusher. Once you find it your internet presence will pay off, big time. Veretekk requires work and study but it is a serious tool that's available to you so you can improve your business. It also has a built in affiliate marketing program so that when you get results you can happily promote it to other people and develop another income stream for your company.
Sunday, August 17, 2008
Product Value
Too often product value is interpreted to mean low price or competitive pricing. Value as it relates to products should almost certainly include the fact that the products do what they say they do and that they work for you. If you are selling soap on a rope, it might be a nice looking soap which you can hang conveniently in your shower stall, but if it doesn't do the job of cleaning you up, it's not much good. No matter how cheap this soap may be, it's still a waste of money. The most expensive shoes you will ever buy are the ones you never wear. On the other hand, shoes that could be considered expensive, say $125, if worn almost everyday, could be the cheapest shoes you've ever worn.
When it comes to health food, vitamins and minerals and such, true value is really important. It is common knowledge that some vitamins and mineral products are actually useless because there's nothing of value in them. So no matter how cheap they are, they are really expensive. Proactive consumers can usually sniff out the duds fairly quickly with a little research. For example, if you are evaluating an online health and wellness business and all they talk about is the money you make, it should make you wonder about lack of product information. Maybe there's nothing of real value in the product? It should certainly force you to question their priorities.
On the other hand, serious health and wellness opportunities often are focused on cutting edge science that may not be all that easy to understand especially for lay people. The important point here is the crediblity of the science and the people behind the product. It's important that these two elements are in place but not that you understand all the science. How many people know why aspirin works? How many people take cholesterol drugs who understand how they work? How many people know all about how their car actually works? Does this stop them from driving?
"Buyer beware" is an extremely important axiom that can sometimes get temporarily forgotten when there's a lot of hype. Smoke and mirrors can sometimes cloud your vision and clutter your thinking, but sooner or later, true product value matters. As the saying goes "you can fool some of the people all of the time, some of the people some of the time, but you can't fool all the people, all of the time." Some business like to say that the management system or the business deveopment system is more important than the products. Products are the cornerstone of any business, especially health care products. Sure business systems can make or break the success of a company but a business system based on questionable products is doomed to failure. Sooner or later, product value (credibility) matters. Your body will tell you.
For more information http://www.healthwellnessopportunity.com
When it comes to health food, vitamins and minerals and such, true value is really important. It is common knowledge that some vitamins and mineral products are actually useless because there's nothing of value in them. So no matter how cheap they are, they are really expensive. Proactive consumers can usually sniff out the duds fairly quickly with a little research. For example, if you are evaluating an online health and wellness business and all they talk about is the money you make, it should make you wonder about lack of product information. Maybe there's nothing of real value in the product? It should certainly force you to question their priorities.
On the other hand, serious health and wellness opportunities often are focused on cutting edge science that may not be all that easy to understand especially for lay people. The important point here is the crediblity of the science and the people behind the product. It's important that these two elements are in place but not that you understand all the science. How many people know why aspirin works? How many people take cholesterol drugs who understand how they work? How many people know all about how their car actually works? Does this stop them from driving?
"Buyer beware" is an extremely important axiom that can sometimes get temporarily forgotten when there's a lot of hype. Smoke and mirrors can sometimes cloud your vision and clutter your thinking, but sooner or later, true product value matters. As the saying goes "you can fool some of the people all of the time, some of the people some of the time, but you can't fool all the people, all of the time." Some business like to say that the management system or the business deveopment system is more important than the products. Products are the cornerstone of any business, especially health care products. Sure business systems can make or break the success of a company but a business system based on questionable products is doomed to failure. Sooner or later, product value (credibility) matters. Your body will tell you.
For more information http://www.healthwellnessopportunity.com
Sunday, August 10, 2008
Triple Threat
In musical theatre, the term "Triple Threat" refers to the 3 basic stage/screen skills: acting, singing and dancing. If you become highly proficient in these 3 areas, the chances of landing a role and launching a career are increased by at least 3x and possibly more. If you apply this thinking to business, you simply don't place all your hopes on one product or service to do it all for you. You diversify in a coherent fashion where all parts of the business work together to achieve the common goal.
In the home business arena, many new entrepeneurs get stuck in a rut promoting only one opportunity. It's "an all your eggs in one basket" approach. This is fine if it works. You also don't want to be seen as promoting numerous opportunities so you start looking like a junkie. The emphasis should always be on a coherent plan working towards a common goal.
The "'Triple Threat" that I have developed revolves around 3 areas : an excellent heath and wellness opportunity to serve an ever growing market for the forseeable future; a low cost but effective lead generation system to feed this health opportunity; and a search optimization strategy (seo) that works towards getting the primary business website ranked highly on the search engines so there is a constant supply of new customers. All 3 areas are profit centres and all work towards the common goal. All accept the current reality of the internet and its role in helping home business achieve it's obvious potential in the market place. At the same time, this overcomes many of the hurdles that many people face in attempting to build a new lifestyle for themselves via a home based business opportunity.
The good thing about this "Triple Threat" is that you can pick and choose what's best for you. You can adopt the wellness opportunity program, use the leads program or the seo program all independant from each other. All of these programs come with a heavy investment in training and education. This is definitely not a get rich quick scheme but a thorough business like approach to creating an income stream on the web.
http://www.colm-maher.com
colm@colm-maher.com
In the home business arena, many new entrepeneurs get stuck in a rut promoting only one opportunity. It's "an all your eggs in one basket" approach. This is fine if it works. You also don't want to be seen as promoting numerous opportunities so you start looking like a junkie. The emphasis should always be on a coherent plan working towards a common goal.
The "'Triple Threat" that I have developed revolves around 3 areas : an excellent heath and wellness opportunity to serve an ever growing market for the forseeable future; a low cost but effective lead generation system to feed this health opportunity; and a search optimization strategy (seo) that works towards getting the primary business website ranked highly on the search engines so there is a constant supply of new customers. All 3 areas are profit centres and all work towards the common goal. All accept the current reality of the internet and its role in helping home business achieve it's obvious potential in the market place. At the same time, this overcomes many of the hurdles that many people face in attempting to build a new lifestyle for themselves via a home based business opportunity.
The good thing about this "Triple Threat" is that you can pick and choose what's best for you. You can adopt the wellness opportunity program, use the leads program or the seo program all independant from each other. All of these programs come with a heavy investment in training and education. This is definitely not a get rich quick scheme but a thorough business like approach to creating an income stream on the web.
http://www.colm-maher.com
colm@colm-maher.com
Sunday, August 3, 2008
Website Builder Traffic Tools
Do you wonder about your website? Is it ranked? Where is it ranked? An excellent free tool for automatically tracking your website is http://www.rankingcheck.com/ . It allows you to track up to 10 websites free and notifies you of any changes in these rankings at Google, MSN and Yahoo.
Demographics is fundamental to your marketing but do you really know the numbers. An excellent site for key word, website demographics is http://adlab.msn.com/Demographics-Prediction/ Just plug in your website address and some keywords and find out the age and gender segments you are really addressing.
The web is all about niche marketing. A great way to keep track of your niche to see what others are doing and to get new ideas is simply to sign up for a Google alert. It notifies you of any new developments as often as you want. It's easy to modify, delete as you wish.
If you are looking for free leads and a way to get your message out across the internet, Veretekk deserves a look. A couple of Portals could be important for your business development http://leads-plus.blastomatic.com/ and http://leads-plus.etracking.net/ There are a few others but I'll let you poke around a bit. Use Veretekk if you want to get your website ranked well on the search engines. It works.
Demographics is fundamental to your marketing but do you really know the numbers. An excellent site for key word, website demographics is http://adlab.msn.com/Demographics-Prediction/ Just plug in your website address and some keywords and find out the age and gender segments you are really addressing.
The web is all about niche marketing. A great way to keep track of your niche to see what others are doing and to get new ideas is simply to sign up for a Google alert. It notifies you of any new developments as often as you want. It's easy to modify, delete as you wish.
If you are looking for free leads and a way to get your message out across the internet, Veretekk deserves a look. A couple of Portals could be important for your business development http://leads-plus.blastomatic.com/ and http://leads-plus.etracking.net/ There are a few others but I'll let you poke around a bit. Use Veretekk if you want to get your website ranked well on the search engines. It works.
Sunday, July 27, 2008
Mega or Mini Websites
Is it wise to have one huge mega website covering each aspect of your business or several mini websites focusing on specific areas? I have recently decided to go with the mega website plan for now. I will be closely watching the results over the next six months. Based on my last six months, the mini website strategy has not worked. Perhaps I should have given it more time? Based on experience in other areas, I find that if something's going to work, you know it by initial results that just keep building-- success breeds success.
My decision was partly based on a comment I read that really stated the obvious but it sunk in: people search the net looking for information and when they find a good website, they save it so they can return later to read/learn more. So the question I had was: was there any real value in each of my mini websites that would result in people saving any of my mini websites? Well there was value but was it enough value? The other problem with multiple websites is that people never see the whole picture of your business. Can they make a good decision without all the facts? I doubt it.
I understand that website content is supposed to be the number one reason for high rankings in the search engines like Google but I am not sure that's 100 % true. Based on this argument, a mega website wins every time. It's certainly easier to manage one large website since you know where everything is. When you have multiple webstes, sometimes it takes time to find articles/pages that you know are out there but on which website?
From an advertising perspective, a mega website wins every time because you focus on one website rather than splitting your time and money between advertisng multiple websites. Multiple website could also cause confusion in the minds of the searcher. I know for a fact that once you confuse a consumer, you have given them a reason not to buy and they move on. If you have too many mini websites, the consumer could easily think you are in multiple businesses and you could lose credibility and a customer.
The upside of mini websites is that they can cater to specific niche markets that the mega website will miss. For example, the new mega website I writing about http://www.wellnessopportunity.org is most certainly about building a wellness home business and stresses serious wellness products but it also talks about getting leads for your business, website development for your business and search engine optimization (seo). Now would you expect a "wellness opportunity" website to delve into such matters? No. If you have a web based home business, shouldn't you know or learn about this? Yes.
I don't have an answer to the mega mini question yet but I am sure I will learn as I go over the next 6 months.
My decision was partly based on a comment I read that really stated the obvious but it sunk in: people search the net looking for information and when they find a good website, they save it so they can return later to read/learn more. So the question I had was: was there any real value in each of my mini websites that would result in people saving any of my mini websites? Well there was value but was it enough value? The other problem with multiple websites is that people never see the whole picture of your business. Can they make a good decision without all the facts? I doubt it.
I understand that website content is supposed to be the number one reason for high rankings in the search engines like Google but I am not sure that's 100 % true. Based on this argument, a mega website wins every time. It's certainly easier to manage one large website since you know where everything is. When you have multiple webstes, sometimes it takes time to find articles/pages that you know are out there but on which website?
From an advertising perspective, a mega website wins every time because you focus on one website rather than splitting your time and money between advertisng multiple websites. Multiple website could also cause confusion in the minds of the searcher. I know for a fact that once you confuse a consumer, you have given them a reason not to buy and they move on. If you have too many mini websites, the consumer could easily think you are in multiple businesses and you could lose credibility and a customer.
The upside of mini websites is that they can cater to specific niche markets that the mega website will miss. For example, the new mega website I writing about http://www.wellnessopportunity.org is most certainly about building a wellness home business and stresses serious wellness products but it also talks about getting leads for your business, website development for your business and search engine optimization (seo). Now would you expect a "wellness opportunity" website to delve into such matters? No. If you have a web based home business, shouldn't you know or learn about this? Yes.
I don't have an answer to the mega mini question yet but I am sure I will learn as I go over the next 6 months.
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