Mega or Mini Websites

Is it wise to have one huge mega website covering each aspect of your business or several mini websites focusing on specific areas? I have recently decided to go with the mega website plan for now. I will be closely watching the results over the next six months. Based on my last six months, the mini website strategy has not worked. Perhaps I should have given it more time? Based on experience in other areas, I find that if something's going to work, you know it by initial results that just keep building-- success breeds success.

My decision was partly based on a comment I read that really stated the obvious but it sunk in: people search the net looking for information and when they find a good website, they save it so they can return later to read/learn more. So the question I had was: was there any real value in each of my mini websites that would result in people saving any of my mini websites? Well there was value but was it enough value? The other problem with multiple websites is that people never see the whole picture of your business. Can they make a good decision without all the facts? I doubt it.

I understand that website content is supposed to be the number one reason for high rankings in the search engines like Google but I am not sure that's 100 % true. Based on this argument, a mega website wins every time. It's certainly easier to manage one large website since you know where everything is. When you have multiple webstes, sometimes it takes time to find articles/pages that you know are out there but on which website?

From an advertising perspective, a mega website wins every time because you focus on one website rather than splitting your time and money between advertisng multiple websites. Multiple website could also cause confusion in the minds of the searcher. I know for a fact that once you confuse a consumer, you have given them a reason not to buy and they move on. If you have too many mini websites, the consumer could easily think you are in multiple businesses and you could lose credibility and a customer.

The upside of mini websites is that they can cater to specific niche markets that the mega website will miss. For example, the new mega website I writing about http://www.wellnessopportunity.org is most certainly about building a wellness home business and stresses serious wellness products but it also talks about getting leads for your business, website development for your business and search engine optimization (seo). Now would you expect a "wellness opportunity" website to delve into such matters? No. If you have a web based home business, shouldn't you know or learn about this? Yes.

I don't have an answer to the mega mini question yet but I am sure I will learn as I go over the next 6 months.