Product Value

Too often product value is interpreted to mean low price or competitive pricing. Value as it relates to products should almost certainly include the fact that the products do what they say they do and that they work for you. If you are selling soap on a rope, it might be a nice looking soap which you can hang conveniently in your shower stall, but if it doesn't do the job of cleaning you up, it's not much good. No matter how cheap this soap may be, it's still a waste of money. The most expensive shoes you will ever buy are the ones you never wear. On the other hand, shoes that could be considered expensive, say $125, if worn almost everyday, could be the cheapest shoes you've ever worn.
When it comes to health food, vitamins and minerals and such, true value is really important. It is common knowledge that some vitamins and mineral products are actually useless because there's nothing of value in them. So no matter how cheap they are, they are really expensive. Proactive consumers can usually sniff out the duds fairly quickly with a little research. For example, if you are evaluating an online health and wellness business and all they talk about is the money you make, it should make you wonder about lack of product information. Maybe there's nothing of real value in the product? It should certainly force you to question their priorities.
On the other hand, serious health and wellness opportunities often are focused on cutting edge science that may not be all that easy to understand especially for lay people. The important point here is the crediblity of the science and the people behind the product. It's important that these two elements are in place but not that you understand all the science. How many people know why aspirin works? How many people take cholesterol drugs who understand how they work? How many people know all about how their car actually works? Does this stop them from driving?
"Buyer beware" is an extremely important axiom that can sometimes get temporarily forgotten when there's a lot of hype. Smoke and mirrors can sometimes cloud your vision and clutter your thinking, but sooner or later, true product value matters. As the saying goes "you can fool some of the people all of the time, some of the people some of the time, but you can't fool all the people, all of the time." Some business like to say that the management system or the business deveopment system is more important than the products. Products are the cornerstone of any business, especially health care products. Sure business systems can make or break the success of a company but a business system based on questionable products is doomed to failure. Sooner or later, product value (credibility) matters. Your body will tell you.
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