There are many companies out there on the Internet that promote health products that don't actually work but if you pay some doctors enough, he or she will say something that makes the product sounds like it could work for some people some of the time. Doctors can be very compelling even when they are talking about something they basically know nothing about. In some situations, actors are often paid to act as doctors and do a great job most of the time. Executives from "natural health" companies know the rules which have been pretty loose up until now. It's almost unthinkable what some companies have done to promote worthless products that pray on the hopes and fears of sick people or people who are trying to avoid sickness.
So the golden rule is the old axiom "buyer beware". Check out the company as much as you can. Check the research out by reading it yourself. This can be complex but you will get the gist of it. At least, you should have a idea on whether the research is real or sort of made up, or whether the truth has been stretched a little. Personal testimonies, while inspiring, have to be discounted due to their personal, subjective nature. They also lend themselves to hype. People who are trying to sell something sometimes tell lies. I know that's hard to believe---they were so nice. That's why we think so highly of used car salesmen and the like. Scientific research and peer reviewed published works are by far the best source information to look for in evaluating a product and a company. If the claims are made with no back up documentation, it's kind of like buying a "terrific" used car without seeing the service records.
Evaluating a product and a company are really important in maintaining your state of health and wellness but it's doubly important if you want to build a successful wellness home business. Who wants to see your business go to pot after the real facts immerge about the fraudulent nature of the claims made about a product? If you want to waste a lot of time, lose money and lose credibility that's an excellent route to take. If not, the due diligence you undertake before you really start promoting a product line is time extremely well spent. I guess that's why I'm always a little leary about "fast start" bonuses and the like. The other very famous phrase is "when the dream is big enough, the facts don't count" Really. It's a message I read as "don't take the time to really check this out, you might find the out the truth". So do your due diligence and make your decision. Once you've done this properly, go for the gold.
Just a little warning: Once you are satisfied don't be a sucker to your own negative thoughts that mascarade as "facts" manufactured by you to look highly reasonable. They are nothing but doubts thrown your way to block your progress. It's your own mind setting out to destroy your chances of success.
Monday, June 9, 2008
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