Business Crediblity

Back in the old days of Amway, you only had to see if your white shirts were whiter and that your LOC actually cleaned what it was supposed to clean to know that your products worked. Enrich International, used to sell a fibre and senna combination that left no doubt that they worked for most people. Public meeting extolling the virtues of having a good bowel movement were good for business. (what a way to make a living).

Most of the time, it's good to sell and promote products where the benefits are easily proven by personal observation. However, there are many products, especially, nutritional products where the efficacy of the product is much more difficult to prove especially in the short term. Most of these nutritional type products are accompanied by personal testimonies that are heavily discounted in medical circles. I have been in many different mlm's and all stated that their products were the best on the market. "On the cutting edge" is a common phrase. So I started wondering, "how do you know they are the best products?". What research has been done? Where is the evidence? (Usually no where or highly questionable). Most of these type claims come from the marketing department, not the research department. (What research department?). It's unfortunate that many of the natural product/vitamin industry products are born in the business office, and formulated by the accounting department and sold to us as "natural wonders". Increased regulation in both Canada and the USA should rid of this kind of "rip off" business practises.

The question remains, how do you know the products actually work. If they work self evidently, great! If they do not, do your due diligence about the research that went into the formulation and the subsequent clinical studies to prove the products work. Why waste money on products that don't work when you buy products that do work. The most expensive pair of shoes you can buy are those you never wear. The most expensive vitamin or food concoction that doesn't benefit you in any way is the most expensive health product you will ever buy. Finally and most important: do you want to recommend a product to a friend or customer that does not work? That's why you should always say: "I don't know if it going to work for you or not,but what if it does?" Doctors' will give you a prescription and say "try this" (He or she's not sure it's going to work for you either).

'Hype" is often used in network marketing companies to get the troops excited so they can go out and recruit more people. If the "hype" isn't supported by facts, you can end up featured on Market Place on the CBC TV network or some other USA investigative TV unit. That's not good for business or your health so its best to check the products and the people before you invest your time, money and energy in a bogus business relationship.