Websites and Leads Part 3

Websites and Leads Attraction

Leads attraction is one of the major reasons why companies have websites. The hope is that their potential new customers will find them. With literally biilions of websites that's becoming increasingly harder unless you know the rules of how to play the game. The rules are elusive and subject to change. Unless you happen to be a fly on the wall at Google, understanding the rules can be frustrating. Maybe there are no real rules, maybe the rules change monthly. Anybody who claims to have this all figured is not exactly telling the whole truth.
There are some companies out there who advise small business owners to gather their own leads through developing their own websites. In theory, a well written website with lots of content and positioned well with the right keywords and meta phrases will be found by people interested in your product or service. Did I mention, there were now how many billion websites? How do you get people to find yours? Well you could talk to your friends and relatives and people in line at the mall. That sounds like you are right back at the beginning. Many in network marketing companies have a replicated company website. According to some sources, Google ignores such website as being redundant: Just cluttering up the internet with the same ol' content on hundreds or thousands of sites. Yuk.

I believe websites are extremely important for developing business. Even replicated websites fullfil the purpose of providing information to customers. It's just that you have to send all the customers there. They'll hardly ever find you by searching. Unless of course, you brand your name--more on that later.

Websites provide another very useful function and that is educating your clientel on the need for your product. Often people don't even know anything about a product so how can they need something they know nothing about. So how do you get people who don't know what they want to go to a website they never heard of to find out about a product they don't even know they need. Good questions. Tell that to the guy who tells you the "product sells itself". It kind of reminds of the lady walking by this absolutely gorgeous front yard who said to the gardener that "God sure makes a beautiful garden". To which the gardener replied "Yes HE does and you should have seen it when God had it all to himself".