Leads Attraction Part 2

Use the Product to Attract People

Most people aren't looking for a business so promote the product. Owning a business can sound like too much hard work to most people and they usually wouldn't have a clue where to start anyway. If people are looking to make more money, they simply think they need to find a better job. A few, possibly 5%, start to think outside the box: they become possibility thinkers, not probability thinkers. A summary of the four ways we make money http://www.homeoffice.ws/The_Four_Ways_We_Make_Money.html.
People buy products that solve problems for them not because thay like the features and benefits of a certain product. The key question you always have to answer is:What's in it for them?
One thing I 've noticed about my home business is that I rarely meet people who just happen to walk into my house. If I want new business, I must leave my nice cosy home and go out and meet people. (unless I'm marketing on the Internet) If you are selling a food product or even some kind of wellness product, you might want to consider setting up a stall at your local farmers market where people care about nutrition. If you're selling some electronic gadget or some other non food item or service, perhaps a reputable "flea" market would be better. Don't go blow your brains out with some trade shows and home shows were the rent can be very high. If you've done the smaller venues, and got a real good fix on your target market, the expensive trade shows maybe ok in the future, but not at first.


Get the right market for your product. About 15 years ago, I made and sold homemade sausages at 4 different farmers market close to where I live in Southern Ontario, Canada. I had been in one year round market for about 2 years and on a good day, I would sell $500 worth of product. Through relatives, I learned that a new short term farmers market was opening up in the Toronto area. I went and on the first day sold over a $1,000 worth of product from all new customers who had no idea how good these sausages really were. Other markets in smaller towns in the are only grossed about $150 to $200. So location is really important. Sam from Walmart was asked "what was the most important factor in the success of a Walmart store?". His answer was "location, location, location." So if it was important for Sam, it's important for you.


Signs, Banners and Such for Leads Attraction


If you've got a really nice expensive looking car already, you might want to put a promotion for your company or product on vinyl letters on the back window or someplace on the car where you can read it easily. I know some people have had success with this method. It depends on the car, the signage and the person driving the car. I have 3 trucks with both the Bread Roots name on them and signs for a home business opportunity on the back and after 1 year can say, I should have kept my money. Neither sign seems to attract any business. Keep in mind however, I am in a very small niche market with both the organic bread and the "wellness opportunity". Such signs might work much better for a mass market business.
Newspaper advertising for Leads Attraction
They say that in Cobourg Ontario, people only buy the local paper to read the obituary column. After spending money advertising a business opportunity over several weeks with no calls, I tend to agree with that assessment. I just can't quite believe everybody's making all the money they want and are totally satisfied with their current lifestyle. This may not be true of your town. Try It. Don't make long term committments. Just don't blow your brains out. In my old days in real estate, I just put in one ad per night, never a string of the same ad over several nights. If you do advertise this way, I understand the classified section is best and also the cheapest. I also know that Tim Sales the author of Brilliant Compensation and a highly successful network marketer was recruited by an ad.


Get Yourself Invited


Depending on your product or service and your product/market knowledge, you could get yourself invited to speak at the various clubs like the Rotary, Lions, Optimists, or Chamber of Commerce or your local BNI group. If it's a health product, you might try connecting with the local health oriented consumer groups, if your product addresses any of the issues they meet to discuss. If you do speak intelligently on the subject, you will attract people to you, rather than you chasing them. This method gets the numbers working for you: instead of presenting one on one you are presenting to 10, 20 100 people at a time. You will be the local expert. It's best if you take the approach of "speaking to give" rather than "speaking" to get at these functions. In my opinion, it shouldn't be a direct sales pitch. I always go for the "soft sell" rather than the "must sell or hard sell" approach.

Hand Out Cards, Talk to Anyone and Everyone


This works best for naturally outgoing friendly type people who are a perfect fit for the of the "meet and greet" approach. Some people are just spontaneous talkers. Enthusiastic words flow through them like the chirping of birds first thing in the morning. They talk to anyone and everyone about anything. If focused on one thing, they can be dynamite. My sponsor in the wellness business is just a bundle of energy who never stops talking all day long. Ask her how she builds the business and she'll tell you she just talks to people. If that's your personality, go for it. If you are a good actor you can play this part and after you're super successful, you can quit. You can be like the actor Cary Grant said of himself as a eulogy at his own funeral. "I acted the part of Cary Grant so long that I became Cary Grant." "If the mind can conceive it, the mind can achieve it." Napoleon Hill