Saturday, April 26, 2008

The Bottom Line

Besides playing a major role in launching the "the health food industry", network marketing also played a major role when the telephone industry was deregulated in the USA in the 1980's. Companies like MCI took off like a rocket thanks to network marketing companies. Since then network market companies like ACN and Excel have continued to play a major role in the communications industry.
In the 1990's a network marketing company called NSF did an awful lot to change people's opinion of the water they were drinking from their own tap. This campaign was continued by Amway and Shaklee. Now it's hard to listen to the radio without hearing an ad for filtered water of some kind.
At about the same time Amsoil invented synthetic motor oil. Totally revolutionary back then but synthetic oil is now sold everywhere.
You will find numerous examples of network marketing companies creating new and revolutionary products. That's why people get excited and want to share the good news with the people they know--usually their friends and family---sometimes--often--they get too excited and turn them off rather than turn them on. Some people just don't know when to stop talking.
The Bottom line: While the products are extremely important, its the change that goes on inside the people that is truly remarkable: the key ingredient that makes this business exciting is that people get to dream again. Goals and dreams that have conveniently forgotten can be resurrected from the graves of quiet desperation. Now individuals have a way to get their dreams, a way to change their life for the better. This is by far the most important gift this business gives to people.
But just be sure you join the company that's best for you and one that is reputable and honest in their business dealings. You don't want your dreams stolen by some charlatan. Network marketing has its share of unscrupulous people just the same as any other business. It's not perfect but it's one of the few chances people really have to make a truly significant difference in their lives.

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